Link building is one of the most -if not the most- challenging parts of SEO for solar installers.
You can have the absolute best service and amazingly well-written content, yet without backlinks, you won’t be able to rank high in Google and drive traffic to your website.
For this reason, it’s very important to build quality backlinks, so you can increase your site’s authority in Google’s eyes and drive thousands of traffic each month.
To be honest, link building can be very overwhelming especially if you are a beginner.
For this reason, in this article, we will provide you with the exact same process we use to generate thousands of FREE high quality backlinks for solar installers.
So without further ado, let’s jump right into it.
1. Social Media Accounts
The first thing you need to do is to create social media accounts such as Facebook, Twitter, Instagram, Pinterest, etc even if you don’t intend to use them right away.
And there are 2 reasons why you should do this:
- To protect your brand name and make sure no one will use it
- You can use these accounts to link to your website and generate social signals, which can help your SEO and make Google know that you are a legit business with social media presence
2. Online Local Directories
What I really like about online directories such as Yelp, Google My Business, Bing Places, Yahoo, etc is that they don’t only give you free backlinks, but also can drive hundreds of valuable visitors to your website each month.
To make your life much easier, we made a list of the most important online directories for solar installers:
All you need to do is to make an account using your business address, email, and phone number, add a short description of what your business is about, add a link to your website, repeat (just copy-paste the information).
Pro Tip: You can use Moz Local to check your listings and citations on local search engines and directories and it will let you know if you are missing any search opportunities.
3. Local Chamber of Commerce
Every city -at least in the US- has a local chamber of commerce that helps promote businesses within the city.
So what you need to do is to go to their website and ask for a backlink.
You are in the city, you pay your taxes, and in most cases, they will say yes, so why not?
4. Web 2.0 Sites
Another great way to drive free backlinks to your site is to use Web 2.0 websites.
Web 2.0 sites are simply read/write sites like Medium and Vocal in which you can publish your content and interact with other users.
What is great about these sites is that they all have a high Domain Authority (DA) and they can provide you with quality Dofollow backlinks.
That’s without mentioning that they are good for brand exposure and reaching a wider audience.
Here is a list of the top 100 free web 2.0 sites in 2021.
Pro Tip: You don’t have to write new content for each site. In fact, many people are using article spinners, which are tools that use an existing article and spin it into dozens of unique and plagiarism-free articles.
5. Network With Other Local Businesses Within Your Region
I don’t only mean other solar installers, I mean all local businesses in your area.
For instance, you can connect with green organizations in your area and cross-promote each other, and link to each other.
Why is this helpful?
Well, first, you get a free backlink, and most importantly is that you will reach their audience.
This is great because their audience (people who are environmentally active) might also consider installing solar to reduce their carbon footprint.
This way you don’t only get a free backlink, but you also get more brand exposure and reach hundreds and thousands of interesting prospects.
Let’s face it, if your competitors are in the SEO game before you, then they have an advantage over you.
But the best part about this is that your competitors did most of the hard work for you!
They spend hours and hours searching for backlink opportunities, sent hundreds of thousands of emails, and wrote many guest posts just to get those backlinks.
You know where I am going with this right?
Yep, you are exactly right, now you have a list of domains that are willing to link to you (because they linked to your competitor) in exchange for a small fee or a guest post.
But how to get this list?
Well, the answer is very simple, just use any of the SEO tools out there to check their backlink profile.
And we will show you how to do this using ahrefs:
- Navigate to the Site Explorer Tab And Write In Your Competitor Domain
- Head to the Referring Domains Tab
- Apply the Link Type Filter to Show Only Dofollow Links
- Make Sure to Make a Full Export and Use the right CSV Format (UTF-16 for Excel and UTF-8 for Google Sheets)
Doing this will provide you with a list of thousands of domains that are willing to link to you.
Now all you need to do is to mass email everyone and ask for their backlink.
Pro Tip: You can use freelancers on Upwork or any other freelancing platforms to find you the email addresses, the first, and last name of the author for each and every one of these sites, which will save you a lot of time and effort.
- Resource Pages Link Building
Resource pages link building for solar installers is very easy.
All you need is to find resource pages, and send an email to the author of this page with helpful recommendation/s.
And the best way to find resource pages is to use Google search operators.
Don’t worry, we got you covered with a list of ready to use search operators for solar installers:
- inurl:links.html “solar”
- inurl:resources.html “solar”
- inurl:.com/resources intitle:”solar”
Now, you need to scrape the URLs from these results and put them in a spread sheat.
The easiest way to do so is to use the chrome extension scraper.
Scraper is a tool that allows you to export all the search results links.
Here is what you need to do:
- Change the results per page to 100
- Right Click on Any of the Results and Click Scrape similar
- Paste this Xpath code: //div[@class=”r”]/a/@href
- Click Scrape, Wait Till it Finishes and Click Export to Google Docs
- Rinse and Repeat
- Guest Post Link Building
Guest posting is simply publishing a blog post on other people’s websites in exchange for a backlink within the content or author bio and it’s of the most effective ways to earn high quality backlinks.
Here is how you can get thousands of prospects using ahrefs:
- Navigate to ahrefs Content Explorer Tab and Write in a broad solar term such as solar energy or solar panel
- Change the Language filter to English
- Apply the Live & Broken Filter to show only Live Pages
- Click the One Page Per Domain Button because you don’t want to contact a website more than once
- Export the First 2,000 results
- Rinse and repeat with different broad terms such as solar power, solar panel, solar panels
Now you have a list of thousands of sites that you can email asking for a link or to write a guest post for them.
Not all backlinks are equal. A backlink from the New York Times will be more effective and carry more link juice than 10 links from no-name blogs.
Also, there are many spam sites that are used for the sole purpose of selling backlinks.
These sites use black hack techniques to inflate their DR and their link gives little to zero value. Thus, it’s important to know how to assess the quality of a backlink, as bad backlinks won’t only waste your time and money, but they also can negatively affect your website.
In this section, we will tell you the 2 most important factors when it comes to assessing the quality of the link.
- Content and Site Relevance
When it comes to backlink, page and site relevance is very important.
For instance, if you as a solar installer wants to rank for the keyword “best solar installer in X City”.
Getting a link from a solar site such as Solar Energy Hackers will be more relevant than getting a link from a recipe or health site even if the recipe site has more authority.
Similarly, getting a link from a page on the topic of solar energy will be far more effective than getting a link from a page about how to eat 20 hotdogs in under a minute.
- Authoritativeness (DR and UR)
In SEO, authority refers to the link power a page has, which is how many backlinks the page has (UR) and the overall website backlink profile strength (DR).
Generally speaking, the higher the DR and UR of the page, the more link juice it passes.
However, there are many factors to consider such as bad neighborhoods and spam sites that can harm your site.
Luckily, there is an amazing video that will show you how to assess the quality of the backlink:
Link building isn’t rocket science. However, SEO is a long term game that requires a lot of resources, money, and time (if it’s easy, then everyone could do it).
As promised, in this article, we provided you with 8 easy and fast ways to build backlinks for solar installers and increase your website authority.
In the end, we really hope you enjoyed this article as much as we did, and stay tuned for more awesome guides from solarfeeds.com