It can be quite confusing to select between email, social media, or search marketing and to know which one will suit the business best. That’s why we’ve listed all the pros and cons that come with each type of marketing so you can select the best option for you.
Email is a more formal method of communication and is mostly used by companies to send information to their customers or other companies. Email marketing has grown over the last few years, mostly because customers have linked their emails everywhere, whether it is to create a social media profile or check out through online stores.
Emails are used to send a copy of a bill or any future deals to the customers. But are there any other ways to get potential customers through email? The answer is yes.
Emails have been around for a long time and will stay for much longer. Companies understand that most people check their emails at least once a day, and through informative emails, they can gain potential customers.
By creating an email subscription list, companies can receive emails from people who are interested in what they provide and occasionally send them information about offers and activities.
When a customer opens their email, the whole screen won’t have any other distractions. If the email is drafted nicely with great infographics, the reader will get attracted to reading it whole.
By providing proper information and a useful link, the user will understand the purpose of the email. If the reader is interested in the service, then via the link provided, they can access the service instantly.
Almost all brand websites, at the end of it, give the user the option of joining their email subscription list. By doing this, the customer can receive mail regarding future offers and the latest services.
This also helps in creating brand loyalty among existing customers. With emails, you can bring back customers who already liked your product or enjoyed your services.
There are even ways to reduce the amount of time that needs to be spent on drafting emails and sending them. There are many tools that allow you to bulk-mail.
This means all you need is a draft of a general mail and the email IDs of potential customers. With the help of the tool, you can send these emails to multiple people with one click. You can even schedule them according to your preferences. This saves time and effort and reaps faster results.
Email marketing will only work on those who actually use their emails frequently. That means you can only target a certain demographic of people. For example, if your target is kids, email marketing won’t work since most children don’t use emails.
Social Media Marketing
Social media is a great way to engage with your customers. It can be used as both informal and formal ways of communication. Companies that are not using social media are lagging behind and are losing many opportunities to scale their business.
What started as a casual communication method for people is now an integral part of marketing strategies. Companies make separate budgets for social media because social platforms now have the power to make or destroy any business.
There are many ways to use social media to increase customer growth. The first and foremost step would be to have a company page on every platform and be super active on it. Regularly posting informative and interesting content will attract followers.
Social media can also be used as a way to get informal with customers and attend any query they have. Often on such social media, customers feel free to comment with questions
Social media can be a great way to collect feedback on existing products and services or to discover ideas for future products. Traditional surveys can take up a lot of time and money, but on social media, you can get results in no time.
Some companies have separate accounts for customer services. This makes it easy to connect to customers who are facing any kind of issues.
Launching a product is a big thing, and having maximum attention from customers is needed. Social media platforms are a great place to launch your products. Companies can get super creative by creating an environment that excites the customers about their new product.
Everyone uses social media platforms like Facebook, Instagram, and Twitter. Even some pet parents create accounts featuring their pets. Teenagers, working people, and senior citizens use social media. Their content might be different, but you can reach all these target audiences in one place.
When there are too many people on one platform, you can expect a few haters as well. It is easy to spread hate or rumors easily on social media. This can damage a company’s years of reputation within one day.
We use the internet for almost everything: to study, to research, and even to know future weather prediction. The internet is used for both academic and professional purposes, and we all know a big player in it: Google, a search engine that has made our lives super easy with its advanced algorithm. The majority of the population uses Google to search, and Google tries to provide the most relevant websites as the answer to our queries.
Search marketing is placing your ads specifically for certain targeted people and selecting keywords. When an interested person searches for anything, the search engine will show an ad along with relevant websites. This makes it easier for the user, and helps the company gain more customers.
Apart from ads, it is also necessary to have a good website with content relevant to a narrow topic so it ranks better on Google. Once your website starts ranking, you will see an increase in views and customers.
Search marketing is not that easy; you have to be alert and always provide updated information. Elements like keywords and SEO also play a major role in this.
One of the major reasons for successful search marketing is advertisement. When you create an ad for a particular target and select keywords according to it, your advertisement won’t be visible to anyone who is not interested.
Even when it comes to payment, search marketing is cheaper than advertising on a billboard or on television. It is easy to run an ad on search engines and does not have complicated steps, whereas other advertisements need you to get in touch with a marketing agency that will charge a lot.
Because search engines like Google and Bing are the most common, you have a better idea of how to improve the website according to those particular search engine rules. If you are optimizing for Google, you will get good traffic once you start ranking.
Through search marketing, you can be sure that people are searching for any particular product because they are interested in buying it. You are not wasting time and money in finding out which user could be a potential customer.
Here, they come to you, resulting in higher chances of conversion.
Trends on search engines are always evolving. Keywords change, and when doing a search marketing campaign, you need to do proper research. The selection of wrong demographics or wrong keywords can hurt your search marketing.
Digital marketing has become a huge part of every company’s life. People have even started hiring teams of professionals specialized in social media marketing. Social media is here to stay, and companies are trying to make the most of it.
While email can be a formal way to generate sales, search marketing and social media marketing are great informal ways to communicate with customers. When comparing these 3 types, you could select one, plan a proper marketing strategy, and execute it.But according to us, combining all 3 into one marketing strategy will give you the best results.
In this article, we have mentioned all the benefits as well as the cons of email marketing, social media marketing, and search marketing. We hope this article brings you a little closer to understanding digital marketing better.